Case Study: iA Financial Group improves hiring and retention with SuccessFinder’s Performance Predictor

iA Financial Group boosts sales hiring with SuccessFinder, driving 84% more life insurance sales

iA Financial Group, a major Canadian insurance firm, faced a significant challenge with talent recruitment and retention for its sales force. Their existing hiring process was ineffective at identifying candidates who would stay long-term and perform at a high level, which directly impacted their business growth and profitability. To address this, iA partnered with SuccessFinder to optimize its hiring using the vendor's Performance Predictor service.

SuccessFinder developed customized performance profiles for Sales Representatives and Sales Managers based on iA's own high-performer data. The implementation was highly successful, training over 300 users and processing thousands of candidate assessments. The SuccessFinder solution helped iA dramatically improve key performance indicators, resulting in an 84% increase in life insurance sales and a 60% increase in savings and investments sales from new hires. Based on these results, iA Financial Group expanded its use of SuccessFinder from recruitment to integration, development, and succession management.

iA Financial Group