Case Study: Capturity achieves clearer market differentiation with Substance151

Capturity rebrands with Substance151 to create a compelling brand story

Substance151 worked with Capturity, a locating and tracking technology company formerly known as RFID-Pros. The customer's challenge was that its marketing message was built solely on RFID technologies, making it difficult to differentiate itself in a crowded market of similar solutions.

The solution implemented by Substance151 was a comprehensive rebranding. This included developing a new value proposition focused on giving companies control over their physical assets, renaming the company to Capturity, creating a new brand identity, and redesigning the website. Substance151 also developed a brand launch plan with a digital marketing strategy. The result was a highly compelling brand story that positioned Capturity to capture new market share and evolve with its customers' needs over time.

Capturity