Case Study: Teatrul Național Iași (TNI) improves user experience and event discovery with Subsign

Teatrul Național Iași boosts web traffic 30% with Subsign

Teatrul Național Iași (TNI), a renowned national theatre, faced the challenge of an outdated and difficult-to-navigate website that failed to showcase its productions, engage a younger audience, or provide a simple way to discover events. Subsign was engaged to provide a comprehensive solution involving UX/UI design, web development, and media production to modernize their online presence and improve the user journey.

Subsign implemented a new website featuring a custom events calendar, an accessibility module, and an integrated 360-degree virtual tour. This solution led to a 30% increase in web traffic within the first three months and a 40% improvement in user satisfaction. TNI also reported a notable increase in ticket sales and event attendance, successfully reconnecting with both existing and new audiences.

Teatrul Național Iași (tni)