Case Study: Comedy Crowd boosts engagement and streamlines subtitle creation with Subly

Comedy Crowd boosts engagement with Subly and reaches 877K TikTok views

Comedy Crowd, an organization enabling over 8,000 comedy creators, needed to efficiently edit and repurpose video content for multiple social media platforms. The small team faced the significant challenge of manually adding subtitles, a time-consuming process that was crucial for increasing accessibility and engagement. They sought a fast, flexible, and low-cost online tool to solve this, leading them to the vendor Subly.

Subly provided an easy-to-use subtitle tool that allowed the Comedy Crowd team to quickly add and stylize captions, resize videos, and export content directly from a browser. By using Subly, they streamlined their workflow, saving time and money while achieving a significant boost in online engagement. This included 877,000 views on TikTok and improved performance on Facebook and Twitter, where subtitles helped stop users from scrolling past their sound-off videos.

‍Comedy Crowd