Case Study: Ali Abdaal achieves faster social media repurposing with Subly

Ali Abdaal saves hours per video with Subly

Ali Abdaal, a YouTuber with over 1.5 million subscribers, faced the challenge of needing to efficiently repurpose his long-form video content for various social media platforms. His team, assisted by content creator Joe Gannon, needed to add burned-in captions, resize videos, and export SRT files, a process that was incredibly time-consuming when done across multiple editing tools.

By implementing Subly, the team found an all-in-one solution for automatic transcription, subtitling, and video resizing. Subly streamlined their workflow, saving an estimated eight hours per video and reducing their process from 15 steps to just 7. This efficiency allowed Ali to maintain a consistent, multi-channel presence and helped Joe's agency grow to the point of hiring its first employee.

Ali Abdaal