Case Study: La Mesa Agency grows global video engagement with Subly

Agency owner uses Subly to auto-translate video and grow his business globally online

La Mesa Agency, a branding and marketing studio, needed a more efficient way to create translated video content for its co-founder's personal YouTube channel about coffee. The process of manually transcribing, subtitling, and translating videos from Spanish to English was extremely time-consuming, taking over 100 hours per batch of content, and was a barrier to scaling the channel for a global audience.

By implementing Subly, the agency automated the subtitle generation and translation process. Subly's solution saved approximately five hours per video and enabled the rapid creation of engaging, accessible content. This resulted in a 45% increase in views on Instagram and a 20% improvement in engagement on YouTube, allowing the channel to grow its audience to 60% non-Spanish speakers.

La Mesa Agency

Oscar Motta-Quintana

Agency Owner and YouTuber