Case Study: Sakari achieves global brand expansion with Sublimio

Sakari creates a global brand with Sublimio for a 130-year-old brewery

Sakari, a 130-year-old Japanese sake brewery and supplier to the Imperial Household, faced the challenge of expanding globally. They needed to overcome international misconceptions about sake being a strong spirit reserved for special occasions and instead reposition it as a convivial, everyday drink. They engaged the vendor Sublimio for a comprehensive rebrand, which included brand strategy, identity, copywriting, and packaging design.

Sublimio developed a new global brand strategy for Sakari centered on "brewing joy," creating a relatable identity that balanced Japanese tradition with contemporary appeal for a non-Japanese audience. The solution included a symbolic logo, meaningful label designs, and targeted websites. The project successfully expanded into a new product line with Sakari Gin. The work received significant industry recognition, earning multiple awards from Awwwards, CSS Design Awards, One Page Love, and Packaging of the World for both the sake and gin brands.

Sakari