Case Study: Nihonsakari achieves global brand expansion with Sublimio

Nihonsakari takes Sakari global with Sublimio over 2021–now

Nihonsakari, a 130-year-old Japanese sake brewery and supplier to the Imperial Household, faced the challenge of expanding globally by changing international perceptions of sake. The brewery needed to reposition the drink as a convivial beverage for any occasion, moving beyond stereotypes and misunderstandings. They enlisted the creative agency Sublimio for a comprehensive solution involving brand strategy, identity, and packaging design.

Sublimio developed the new global brand "Sakari," creating a relatable identity with clear Japanese roots that were reinvented for a non-Japanese audience. The solution included a new logo, label designs, copywriting, and website design. Sublimio also helped launch a line of gin under the Sakari brand, adapting the tone and visuals for a different audience. The project was highly successful, earning recognition from prestigious awards including Awwwards, CSS Design Awards, and One Page Love for both the sake and gin brand assets.

Nihonsakari