Case Study: Scania showcases fully electric trucks with stylish video production by Sublight

Scania launches electric truck videos in 2 days with Sublight

The customer Scania faced the challenge of introducing their new fully electric trucks in Hungary with limited vehicle availability and the difficulties of filming in Budapest's congested urban traffic. Vendor Sublight provided a solution involving video production and filming coordination to create stylish promotional videos that would attract buyers and highlight the trucks' innovative features.

Sublight implemented a well-coordinated filming plan that utilized dawn and sunset hours to avoid traffic, successfully showcasing the truck's quiet operation and aesthetic appeal in an urban setting. This approach effectively highlighted the vehicle's key benefits for potential buyers, supporting Scania's goals to promote sustainability and boost sales in the competitive electric vehicle market.

Scania