Case Study: RevenueCat achieves persona-based campaign consistency with Sublight

RevenueCat launches 5 persona-based campaign animations with Sublight

Sublight was hired by RevenueCat to create a series of five campaign animations. The challenge was to develop a cohesive campaign that spoke to five distinct audience personas, including Growth PMs and Mobile Developers. Each animation needed its own unique storyline and product angle while still feeling like part of a single, unified brand campaign for RevenueCat.

Sublight developed a shared 2.5D motion language for the series, combining flat graphic elements with depth and camera movement to create a dimensional feel. This approach ensured visual consistency across all five persona-based storyboards and animations. The solution provided RevenueCat with a flexible campaign system capable of addressing different buyer groups without fragmenting the brand, delivering significant value for SaaS companies needing to explain various product stories.

RevenueCat