Case Study: Gránit Bank launches a premium gold credit card with Sublight’s 3D launch animation

GRÁNIT Bank launches a 3D gold card campaign in 2 formats with Sublight

The customer, GRÁNIT Bank, faced the challenge of launching a new gold credit card with a high-end film that immediately conveyed value. The asset needed to be versatile for use across web, social, and product promotion. Vendor Sublight used 3D animation to meet this goal.

Sublight’s solution made the card itself the hero of the launch through a premium 3D animation, giving the product more presence and helping the campaign stand out. They delivered adaptable horizontal and vertical versions for consistent cross-channel use. This provided GRÁNIT Bank with a reusable campaign asset that made the product easier to present and promote.

GRÁNIT Bank