Case Study: Pronti achieves frictionless, cost-effective authentication with Stytch

Unplugged Cognito and plugged in Stytch in just 2 days

Pronti, a smart wardrobe app that uses AI to deliver personalized styling and shopping recommendations, needed a simpler authentication experience for its users. After running into slow logins, mounting complaints, and high costs with AWS Cognito, the team looked for a more flexible, user-friendly alternative and chose Stytch’s One-Time Passcodes via email and SMS.

With Stytch, Pronti switched to a per-user pricing model, integrated quickly, and offered frictionless login without usernames or passwords. The result was a smoother UX, zero authentication errors instead of about 200 per week, and more than 30K users logging in seamlessly within 72 hours, while freeing the lean team to focus on core product development.

Pronti

Mila Banerjee

Founder and CEO