Case Study: Apartment Therapy boosts registrations 10x with Stytch

Apartment Therapy boosts registrations 10x with Stytch

Apartment Therapy, a digital publisher for home and lifestyle content, faced challenges with its previous authentication provider, Auth0. The system had become complex and created friction for users, leading to high drop-off rates during onboarding. Seeking a more flexible solution to support their growth, the company turned to the authentication services from vendor Stytch.

By implementing Stytch, Apartment Therapy integrated low-friction methods like Google One Tap and Magic Links across its sites. This solution streamlined the login process, dramatically improving the user experience. The results were significant, with Stytch helping to achieve a 10x increase in user registrations and enabling 96% of users to log in via seamless OAuth.

Apartment Therapy