Case Study: Rhone achieves higher Google Shopping CTR and ROAS with Stylitics Catalog Enrichment

Rhone boosts Google Shopping ROAS 4.5% with Stylitics

Rhone, a premium apparel brand, partnered with Stylitics to optimize their e-commerce foundation by enriching product metadata. Their challenge was ensuring product visibility in a competitive SEM landscape, as existing metadata lacked the granular language needed to match evolving shopper search intent. They sought to bridge this intent gap and scale enrichment without manual overhead.

Stylitics implemented a controlled A/B test using their Catalog Enrichment solution to deliver enriched metadata via Google Merchant Center. The results were significant, with the enriched product group driving a +16.3% increase in CTR and a +4.5% increase in ROAS. Stylitics' solution also led to a +3.5% lift in conversion rate and a +1.5% increase in average order value, proving the direct performance impact of their data enrichment.

Rhone