Case Study: Puma achieves higher AOV with Stylitics AI-powered styling

Puma boosts AOV by over 3% with Stylitics

Puma, the global sportswear brand, faced the common e-commerce challenge of "inspirational clickbait," where compelling visual content failed to translate into a satisfying and personalized shopping experience for its online customers. To address this, Puma partnered with Stylitics and implemented its AI-powered styling platform, including the 'How to Wear It' outfitting module.

The solution from Stylitics combined dynamic product page styling, AI-driven bundles, and personalized discovery to create versatile and on-brand shopping journeys. This partnership resulted in a significant measurable impact for Puma, including an increase in average order value of over 3% among users of the tool, a 235% boost in conversion rates, and a 334% increase in session duration.

Puma