Case Study: JD Sports boosts apparel visibility and cross-category sales with Stylitics

JD Sports drives 50% of widget revenue with Stylitics

JD Sports, a major sports fashion retailer, faced the challenge of scaling its manual digital merchandising process, which was labor-intensive and limited to static matching sets. This inflexible approach left apparel inventory underexposed and missed opportunities for cross-category sales, ultimately hindering product discovery and limiting basket sizes. To address this, they partnered with Stylitics for an AI-powered outfitting and bundling solution.

The solution from Stylitics involved implementing AI-driven 'Shop the Model' experiences on product pages, prioritizing high-impact brands and integrating complementary apparel into footwear displays. This allowed shoppers to purchase complete, curated looks directly. The results were significant, with the Stylitics-powered widget driving strong performance: the 'Shop the Model' feature generated 50% of the widget's total revenue, 88% of which came from apparel sales. Furthermore, outfits featuring on-model styling received a 2.87x bundle click multiplier, demonstrating much higher customer engagement.

JD Sports