Case Study: Huckberry achieves 9.3x higher revenue per session with Stylitics

Huckberry drives 9.3x higher revenue per session with Stylitics

Huckberry, a men's lifestyle retailer, faced challenges in driving product discovery and turning inspirational imagery into shoppable outfits on its e-commerce site. The brand sought to increase basket size by outfitting product pages with complementary items but was constrained by the bandwidth required to build a manual solution. To overcome this, Huckberry partnered with Stylitics to implement its AI outfitting and bundling service.

Stylitics provided a custom API integration that gave Huckberry full design control while leveraging its styling engine. The solution included PDP Outfitting and Shop the Model features that showcased complete, shoppable looks. This partnership delivered exceptional results, including a 9.3x higher revenue per session and a 60% lift in average order value for engaged shoppers. Stylitics enabled Huckberry to achieve an 8.9x ROI and significantly strengthen its core house brands.

Huckberry