Case Study: DTLR drives outfit-based discovery and cross-sell growth with Stylitics

DTLR drives 85K+ gallery sessions with Stylitics

DTLR needed to better drive cross-selling and outfit-based discovery across its site, as shoppers were primarily engaging with individual products, limiting average order value growth. The brand required a scalable solution to merchandise styled outfits across multiple touchpoints and provide stronger top-of-funnel inspiration. They partnered with Stylitics to address these challenges.

Stylitics implemented PDP outfitting, Shop the Model, and gallery experiences to create more opportunities for outfit-based discovery. This solution drove significant results, including over 11,000 attributed items purchased directly from Stylitics interactions and a 3.52% click-to-purchase rate. The program also generated over 85,000 gallery sessions, successfully scaling discovery and conversion across the shopping journey.

DTLR