Case Study: Carl’s Golfland boosts Google Shopping performance with Stylitics Catalog Enrichment

Carl’s Golfland boosts Google Shopping ROAS by 15% with Stylitics

Carl's Golfland, a specialty golf retailer, sought to improve its product visibility and performance in Google Shopping. Their challenge was that limited product attributes, such as fabric and fit, were hindering how well their products matched relevant search queries. To address this, they partnered with Stylitics to validate if catalog enrichment could drive meaningful gains in traffic quality and conversion efficiency.

Stylitics implemented a controlled A/B test, enriching product metadata with structural and contextual attributes to better align with shopper search intent. The results were significant, with Stylitics driving a +13.9% increase in clicks, a +11% increase in conversion value, and a +15% increase in return on ad spend (ROAS). Following this success, Carl's Golfland expanded the Stylitics catalog enrichment into a year-long program for their entire catalog.

Carl’s Golfland