Case Study: Boston Proper increases Google Shopping ROAS with Stylitics Catalog Enrichment

Boston Proper increases Google Shopping ROAS 6.3% with Stylitics

Boston Proper partnered with Stylitics to address challenges with product discoverability in Google Shopping Ads. Their product metadata lacked the consistency and depth to effectively align with shopper search terms, which limited visibility. The goal was to use Stylitics' Catalog Enrichment service to improve this metadata and measure its impact on performance.

Stylitics implemented a controlled A/B test, enriching a portion of Boston Proper's catalog with improved metadata via their Google Merchant Center. This solution resulted in a 7.6% increase in click-through rate and a 6.32% lift in return on ad spend (ROAS). The test delivered a 16.4x return in annualized incremental revenue, proving the value of the Stylitics enrichment service.

Boston Proper