Case Study: UK Trade and Investment improves export market selection with StyleTech Solutions Limited

UKTI transforms export market selection with StyleTech after 45 years of EMRS support

UK Trade and Investment (UKTI) needed to modernize its long-running Export Marketing Research Scheme (EMRS). Their existing Excel-based tool for helping SMEs prioritize export markets was limited to PCs, had compatibility issues, and was difficult for the EMRS team to update and control. They engaged StyleTech Solutions to develop a more professional and accessible solution.

StyleTech implemented a secure, web-based database solution. This allowed the EMRS team to centrally update market data and provided controlled access for both advisors and clients. The solution's success led to further enhancements, and it became a mainstream UKTI service, making a significant difference to companies' foreign trade decisions according to client feedback. StyleTech delivered a high-quality product that is now a core part of UKTI's offering.

UKTI