Case Study: Blue Bungalow boosts sales growth and buying accuracy with Style Arcade

How Blue Bungalow was able to grow their sales by making informed buying decisions and FAST

Blue Bungalow, an Australian lifestyle fashion retailer, needed a faster way to track fast-moving product performance and make buying decisions. Using Excel made it difficult to spot opportunities quickly, and best-selling items were often selling out within days, while the lack of visual data slowed creative and commercial decision-making.

Style Arcade gave Blue Bungalow a more data-driven buying process, helping the team quantify demand by category, size, and product and buy with more confidence. With Style Arcade, Blue Bungalow increased units purchased in its highest-demand category by 16%, drove 261% growth in cardigans in one quarter, and lifted revenue on A grade cardigan options by 357%, while also improving buying accuracy, sizing accuracy, and cross-team planning.

Blue Bungalow

Emma Filliponi

Head of eCommerce & Marketing