Case Study: Wunderman Thompson achieves scalable AI-powered brand asset QA with STX Next

Wunderman Thompson reviews 100,000s of brand assets with STX Next

STX Next partnered with Wunderman Thompson, a global marketing communications agency, to support the development of their AI-driven Brand Guardian platform. The challenge was to design a machine learning system capable of adapting to various client requirements for brand compliance and accessibility, while also helping Wunderman Thompson transition to becoming an AI-driven company.

STX Next redesigned the platform's architecture, introducing ML-focused microservices and a framework for generating synthetic training data to improve the detection of custom image elements. They implemented a messaging system to parallelize processing tasks, which significantly improved the performance of the asset analysis pipeline. This solution by STX Next enabled Wunderman Thompson to accelerate client onboarding and process content quality at scale.

Wunderman Thompson