Case Study: tails.com launches Republic of Cats in three months with STX Next

Tails.com launches Republic of Cats in 3 months with STX Next

tails.com, a UK-based provider of tailored pet food subscriptions, faced the challenge of rapidly launching a new business line, Republic of Cats, to achieve a positive ROI. They needed to build an entire application suite from scratch within a very short timeframe, but initial branding and feature specifications were not fully defined. STX Next was brought on as a software development partner to provide flexible and scalable design and development teams to help refine requirements and deliver the project.

STX Next assembled a complete team and began work within two weeks, delivering new application versions with incremental features each sprint. They helped tails.com verify business hypotheses and suggest alternative solutions. As a result, STX Next delivered a full MVP for the Republic of Cats service, building the new business line from the ground up in merely three months.

Tails.com