Case Study: Hawke Media boosts month-over-month retention by 30% with Sturdy

How Hawke Media improved month-over-month retention by 30% in just six weeks

Hawke Media, a top performance marketing agency, faced the challenge of scaling its customer success operations. They were overwhelmed by a flood of unstructured data from emails, chats, and calls, which made it difficult to proactively identify customer risks and prevent churn. Their process relied on anecdotes instead of data, causing them to miss critical insights and take too long to intervene.

By implementing Sturdy, Hawke Media integrated its communication platforms like Gong, Gmail, and HubSpot to gain automated, data-driven insights into customer health. The solution from Sturdy provided the necessary understanding to proactively improve services and strengthen relationships. As a result, the agency increased its month-over-month customer retention by 30% in just six weeks, saving hundreds of thousands of dollars in annual contract value.

Hawke Media

Tony Delmercado

Founder and President