Case Study: Design School Kolding boosts applicants by 14% with Stupid Studio

Design School Kolding boosts applicants 14% with Stupid Studio

The customer, Design School Kolding, faced the challenge of attracting an internationally minded and urban-oriented GenZ demographic to move to a small city in Denmark to study design. The vendor, Stupid Studio, was enlisted to develop a campaign to address this problem.

Stupid Studio's solution was to create a series of personal films, including a brand film and track-specific films, that showcased student life and the school's values. This approach resulted in a clear and measurable impact: an instant 14% increase in applicants for the school.

Design School Kolding