Case Study: Vanderveen Hay & Pet Supply achieves a modern, discoverable brand with Studiothink

Vanderveen Hay & Pet Supply builds a brand for 60 years of trust with Studiothink

Vanderveen Hay & Pet Supply, a long-standing family business in agriculture and retail, faced a significant challenge as its brand was anchored solely to its hay sales heritage, making it invisible to new customer segments like pet owners and hobby farmers. With no effective signage or online presence, the business struggled with visibility. Studiothink was engaged to provide a comprehensive rebranding solution including brand strategy, voice, and web development.

Studiothink developed a new strategic brand identity and website for Vanderveen, starting with a deliberate name change to Vanderveen Hay & Pet Supply to better reflect its full range of products. The solution included a new logo, unified visual identity, and a website designed to improve search discoverability and credibility. The result was a modern brand that successfully carried the company's legacy while significantly increasing its visibility and trust across new and existing customer markets in Western Canada.

Vanderveen Hay & Pet Supply