Case Study: UBCM achieves a cohesive annual convention brand with Studiothink

UBCM delivers annual convention branding for thousands of attendees with Studiothink

The Union of British Columbia Municipalities (UBCM) required a fresh and cohesive visual identity each year for its large-scale annual convention, a major gathering for municipal leaders across the province. The challenge was to create a distinct brand system for every event that would maintain UBCM's established credibility and professionalism while functioning seamlessly across thousands of printed materials and on-site collateral. Studiothink was engaged to provide annual brand identity and print design services to meet this need.

Studiothink designed a complete annual conference brand, including a new logo and visual identity, which was applied across all physical touchpoints like brochures, programs, and signage. This solution ensured a consistent, professional, and easy-to-navigate experience for attendees. The result is a recognizable and well-executed conference experience year after year, providing UBCM with a fresh visual system that successfully supports communication, organization, and engagement throughout the convention.

Union of British Columbia Municipalities (ubcm)