Case Study: Surrey & White Rock Board of Trade unifies its brand with Studiothink

Surrey & White Rock Board of Trade unifies two legacy brands with Studiothink

The Surrey & White Rock Board of Trade, formed from the merger of two long-standing business organizations, faced the challenge of uniting their distinct identities and member bases. They needed a new brand that honored both legacies while presenting a clear, unified, and modern front to overcome member concerns and confusion. They engaged the vendor Studiothink for a comprehensive rebranding service.

Studiothink developed a full brand strategy and visual identity system, including a new logo, to symbolize unity and forward momentum. The solution encompassed stationery, signage, social media templates, and member communications to ensure a consistent rollout. The new bold and accessible brand successfully unified the two legacies into a single, powerful identity, reassuring members and positioning the new Board of Trade as a strong, community-focused advocate for businesses.

Surrey & White Rock Board of Trade