Case Study: She's Birdie achieves safer, more user-friendly personal protection with StudioRed's Birdie+ design and engineering

She’s Birdie builds Birdie+ with StudioRed to protect 1 in 5 women

StudioRed partnered with She's Birdie, a company dedicated to women's safety, to develop the next generation of its product, the Birdie+ personal alarm. The challenge was to upgrade the device's technology, usability, and functionality while ensuring it remained intuitive to use during high-stress situations.

The solution from StudioRed was an engineered redesign focused on a single-button interface for subconscious ease of use. They integrated new safety features including a 24/7 helpline connection and an excuse-to-leave call. StudioRed also prototyped and tested numerous components, such as the speaker, to achieve the loudest possible sound for its size while simultaneously lowering manufacturing costs for higher volume production.

She's Birdie