Case Study: 7-Eleven advances cashier-less store automation with StudioRed smart shelf scales

7-Eleven develops smart shelf scales for cashier-less stores with StudioRed at $12 per unit

7-Eleven partnered with StudioRed to develop hardware for its future automated, cashier-less convenience stores. The challenge was to create a system of smart shelf scales that could handle the abuse of a retail environment, tie into the 7-Eleven brand, and meet a strict unit price target of $12.

StudioRed's solution involved a simplified, iconic design unified by a three-color pinstripe. The engineering team focused on strengthening the plastic parts with a large ribbing pattern to keep the part count low and prevent warping. They worked closely with the molder to fine-tune the design, ensuring a sink-free surface that met aesthetic standards while achieving the low-cost production goal.

7-Eleven