Case Study: Society of Critical Care Medicine elevates Critical Care Congress branding with StudioNorth

Society of Critical Care Medicine brands Critical Care Congress for 5,000+ attendees with StudioNorth

The Society of Critical Care Medicine needed bold new event branding to differentiate its 2024 Critical Care Congress and honor the local Native American heritage of its Phoenix location. StudioNorth was engaged to develop a uniquely branded experience for the world's largest conference for critical care practitioners.

StudioNorth created a custom visual style guide and bespoke signage featuring a geometric pattern inspired by traditional textiles and an image of a Phoenix bird. This cohesive branding was applied to printed signage across 100 locations at the convention center, successfully creating a dynamic experience for the over 5,000 global attendees. The project was recognized with a Swaay Award for Healthcare Event of the Year.

Society of Critical Care Medicine