Case Study: Proscia accelerates life sciences research engagement with StudioNorth’s Pathology at Life Speed event campaign

Proscia boosts clickthrough rates by up to 62% with StudioNorth

Proscia, a company providing the Concentriq digital pathology platform, sought to raise its profile and launch a new offering by creating an event for a specialized, intelligent audience in the life sciences field. The challenge for vendor StudioNorth was to develop and promote an event that balanced respect for the audience's expertise with a demand for attention, all while conveying the streamlined experience of using the Concentriq platform.

StudioNorth developed the "Pathology at Life Speed" virtual event, which featured customer spotlights and sessions on new capabilities. A dynamic promotional campaign used an animated landing page and social ads where the event title morphed to highlight different themes like "Collaboration" and "Discovery." This solution drove significant results: programmatic ad clickthrough rates exceeded the industry average by 62%, while social ad and newsletter clickthrough rates exceeded their respective platform averages by 30% and 37%.

Proscia