Case Study: Labelmaster launches Capsuloc with StudioNorth’s bold brand introduction campaign

Labelmaster boosts CTR 38% with StudioNorth

Labelmaster, an industry leader in resources for hazardous materials shippers, faced the challenge of introducing their innovative Capsuloc screw-top container to a market accustomed to traditional paint can-style containers. The vendor StudioNorth was engaged to help launch this new product and overcome the industry's inherent resistance to adopting new packaging solutions.

StudioNorth implemented a bold campaign leveraging hazmat professionals' dissatisfaction with traditional cans, encapsulated by the "Kick the Can" message. The solution included targeted videos, social and programmatic ads, blog posts, and email campaigns. The results were significant, with LinkedIn ad clickthrough rates 38% above the industry benchmark and video completion rates 1,300% above the benchmark. The campaign also generated 236 leads at an extremely low cost per lead of $27.54, successfully laying the groundwork for Capsuloc to capture significant market share.

Labelmaster