Case Study: Hollister achieves greater brand awareness and community engagement with StudioNorth's social influencer campaign

Hollister boosts ad impressions 608% with StudioNorth

StudioNorth partnered with Hollister, Inc., a market leader in ostomy products, to address its challenge of being perceived as an older person's brand. Hollister was losing market share with younger ostomates and needed to build awareness and shift its brand perception to one associated with greater confidence and community in the months leading up to World Ostomy Day.

The solution was a comprehensive social media and community engagement campaign called "Ten Days, Thousands of Voices," which utilized an Instagram and Facebook influencer strategy. StudioNorth's campaign resulted in a 608% increase in ad impressions, over 27,000 influencer video views, and a 19% growth in Facebook followers, successfully changing audience perception and building loyalty.

Hollister, Inc