Case Study: CDW simplifies complex IT solutions with StudioNorth explainer videos

CDW boosts explainer video engagement to 2.9% with StudioNorth

The customer, CDW, a technology solutions leader, faced the challenge of explaining two of its complex IT solutions to distinct audiences in order to drive web traffic and generate leads. The vendor, StudioNorth, was enlisted to create animated explainer videos to simplify these multifaceted topics for IT decision-makers and retailers.

StudioNorth developed short, animated videos structured as conversations with a CDW expert. The solution used abstract imagery and animation to clearly explain the eProcurement and loss prevention solutions. The results were outstanding, with one video achieving over 38,000 page views and a 2.8% engagement rate, successfully providing visibility and engagement for CDW.

CDW