Case Study: CareMore Health boosts annual enrollment with StudioNorth

CareMore Health boosts CTR to 3.68% with StudioNorth

CareMore Health, a primary care provider specializing in whole-person care, faced the challenge of maximizing its most important annual marketing opportunity: the Annual Enrollment Period (AEP). With a very short timeline, few marketing assets, and no historical benchmarks, they needed to effectively communicate their unique value to both patients and brokers. StudioNorth was engaged to develop a strategic campaign.

StudioNorth implemented a dual-focus campaign with the theme "Right Place, Right Time, Right Care," targeting both patients and brokers. They compressed a typical multi-month process into just six weeks, utilizing social media, programmatic ads, PPC, videos, and direct mail. The results were exceptional, with the social campaign achieving a CTR over nine times the previous year's rate and the PPC campaign delivering a conversion rate more than triple the industry benchmark. StudioNorth's campaign generated massive awareness, set new performance benchmarks for the client, and won a Best Use of Social Media award.

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