Case Study: University of Oxford launches AI-powered carer support platform with Studiomade

University of Oxford launches AI care support MVP for 10 million carers with Studiomade

The University of Oxford, in collaboration with Dr. Caroline Green, engaged Studiomade to address the challenge faced by millions of unpaid UK caregivers. These individuals lack accessible, practical, and trustworthy support for their complex and often stressful caring tasks, leading to feelings of isolation and being overwhelmed.

Studiomade designed and built an AI-powered beta MVP platform called Dedicate. The solution provides a calm, empathetic digital space where carers can get immediate, personalized guidance using a chatbot trained on vetted, specialist content. The product was launched to a community of first adopters, providing Studiomade's client with an initial audience base and crucial usage data to iterate on the product and build a case for future funding and expansion.

University of Oxford