Case Study: Nissan promotes electric vehicle travel with Studiomade’s interactive digital guide

Nissan reaches 9.3k visitors across 106 countries with Studiomade

Studiomade was approached by Nissan to create a digital campaign promoting its electric vehicles. The challenge was to tap into the consumer trend for sustainable travel and target an audience that shares Nissan's core value of sustainability, requiring an exciting, digitally-led, and easily shareable activation.

Studiomade developed an interactive, multilingual Electric Travel Guide featuring an interactive Mapbox-powered map of Stockholm and other European cities. The solution highlighted sustainable destinations and included built-in analytics. As a result, the guide was visited by 9.3k people in 106 countries and received enthusiastic support from Nissan's senior leadership, successfully demonstrating the possibilities of sustainable travel.

Nissan