Case Study: Kennedy Woods, Design Age Institute humanises hearing tests with Hearing Birdsong by Studiomade

Kennedy Woods, Design Age Institute takes Hearing Birdsong to 100+ countries with Studiomade

Kennedy Woods, a social impact architecture and design practice, wanted to address the social stigma and fear around hearing loss that prevents millions from getting checked. They partnered with Studiomade to develop their concept, Hearing Birdsong, into a pioneering digital tool for at-home hearing assessment.

Studiomade designed and built a working beta prototype that replaces clinical pure tones with a calming soundscape of birdsong and nature. This humanized the testing process and allowed users to check their hearing from home. The solution, developed by Studiomade, gained significant traction with thousands of users across over 100 countries, successfully proving the concept and preparing it for future funding and potential use as an NHS screening tool.

Kennedy Woods, Design Age Institute