Case Study: Getir boosts fan engagement with a football-themed digital experience by Studiomade

Getir launches a 15-second fan game with Studiomade

Getir, a pioneer in ultra-fast grocery delivery, partnered with Studiomade through their agency CAA to build brand awareness and increase app downloads among football fans. The challenge was to create an engaging, football-themed digital competition for use in Tottenham Hotspur Stadium that was fast, could handle massive user traffic, and seamlessly integrated with Getir's app for user verification.

Studiomade designed and developed a quick mobile game with a simple mechanic that felt exciting through gamification and animation, all while adhering to Getir's brand identity. The solution utilized Getir's servers and a custom API for robust performance and secure verification. Studiomade successfully launched the product at a major home game, awarding many prizes and effectively promoting the Getir app to a large audience of fans.

Getir