Case Study: First DataBank improves prescribing guidance for GPs with Studiomade’s OptimiseRx redesign

First DataBank builds a validated 6-month prescribing design system with Studiomade

First DataBank (FDB) partnered with Studiomade to address challenges within its OptimiseRx clinical decision support software. The primary challenge was a fundamental reworking of how critical prescribing information is delivered to GPs, aiming to reduce alert fatigue, support faster decision-making, and seamlessly integrate guidance into high-pressure clinical workflows without causing disruptive interruptions.

Studiomade implemented a new UI/UX design system centered on a sidebar-first interaction model, creating a scalable library of standardized components for different message types. This solution transformed passive alerts into actionable decision-support tools, improving clarity and reducing workflow disruption. The outcome was an improved product experience that increased clinician confidence and provided FDB with a scalable, validated design foundation for future development across its wider product portfolio.

First DataBank (fdb)