Case Study: City & Guilds creates a direct-to-learner skills app with Studiomade

City & Guilds launches first direct-to-learner app with Studiomade in 3 project phases

City & Guilds, a trusted vocational authority, identified an opportunity to better support learners throughout their careers due to shifts in the skills landscape and rising learner expectations. They partnered with Studiomade to rethink their approach and develop a new direct-to-learner digital proposition.

Studiomade designed and tested a new app experience focused on mapping skills, careers, and progression. The solution included features for skills mapping, personalized job listings, income comparisons, and qualification recommendations. User testing showed strong engagement, with learners finding the features directly relevant to their career decisions. Studiomade also helped define commercial outcomes, providing City & Guilds with a confident direction and a clear foundation for growth, which now sits at the heart of their learner growth strategy.

City & Guilds