Case Study: Aviva improves customer health engagement with Studiomade’s Health Score proposition

Aviva validates Health Score through 3 rounds of testing with Studiomade

Studiomade was recruited by Aviva, one of the nation's largest insurers, to help define a new health proposition. The challenge was to develop a validated concept for a groundbreaking digital product called Health Score, which would be central to Aviva's mission of improving the nation's health and moving beyond its traditional insurance role.

Studiomade employed a research-led approach, including extensive user research and testing, to design an engaging and intuitive user experience for the Health Score product. The solution balanced education with relatability through a warm yet informative tone, driving user engagement with personalized, actionable insights. Studiomade delivered a people-first digital experience that empowers users to understand and take meaningful steps towards improving their wellbeing, transforming Aviva’s relationship with its customers.

Aviva