Case Study: Aviva builds clearer pension experiences with Studiomade

Aviva delivers a new pension experience in 3 design cycles with Studiomade

The customer, Aviva, faced the challenge that most people do not understand their pensions. They wanted to provide greater clarity for their Defined Benefit scheme members and give trustees more confidence in purchasing Aviva annuities. Studiomade was engaged to build a new customer experience to address this.

Studiomade implemented a solution through three cycles of design, testing, and iteration using intensive design sprints and agile working. This process helped them discover customer needs and define validated features. The result was a new product that transformed how members interact with their Aviva pensions, which successfully went into development and made a massive impact on galvanizing internal stakeholders and external audiences.

Aviva