Case Study: Spentwell achieves a standout challenger brand with StudioLR

Spentwell hits year 1 new client enquiries target 7 months early with StudioLR

StudioLR partnered with Spentwell, a new financial planning firm founded by Keith Boyes, to address a market advice gap. The challenge was to build a completely new brand from scratch that would counteract the industry's lack of trust, perceived high costs, and jargon, establishing an approachable alternative to traditional financial advisors.

The solution involved StudioLR developing the full brand ecosystem, including strategy, naming, visual identity, tone of voice, and copywriting. The resulting standout challenger brand won a Grand Prix award. The measurable impact was significant, with Spentwell hitting its first-year target for new client enquiries seven months early.

Spentwell