Case Study: Seamab School boosts fundraising and community connection with StudioLR brand development and campaign

Seamab School triples yearly fundraising income with StudioLR

Seamab School, a residential primary school for children with severe social, emotional and behavioural difficulties, needed to raise its profile and build stronger emotional connections with its community and potential donors. They enlisted the creative agency StudioLR to address this challenge.

StudioLR developed a comprehensive brand strategy, identity, and an emotive campaign centered around the "Sea Changers," characters born from workshops with the children and staff. This repositioning and award-winning creative work led to significant results, including yearly fundraising income becoming three times higher after the rebrand. The project also won multiple awards, including a Global D&AD Award.

Seamab School