Case Study: Sanderson achieves a unified brand identity with StudioLR

Sanderson boosts website unique visitors 367% with StudioLR

StudioLR was engaged by Sanderson, then known as Resource Solutions Group (RSG), a high-growth UK recruitment company with a half-billion-pound turnover. The customer's challenge was a confusingly complex brand architecture resulting from its evolution over time, which included five separate brands that needed to be united under a single, purposeful positioning.

StudioLR developed a new brand philosophy centered on partnership, leading to the new name Sanderson. The solution included a full rebrand with a refreshed visual style and conversational tone of voice, encompassing brand positioning, identity, guidelines, and a digital advertising campaign. The results were significant, including a 367% increase in unique website visitors, a 38.5% increase in Twitter followers, and substantial rises in click-through rates from social media. StudioLR successfully delivered a unified identity that emphasized the company's strengths.

Sanderson