Case Study: Portsmouth City Council boosts visitor numbers with StudioLR's D-Day Story rebrand

Portsmouth City Council boosts visitor numbers 11% with StudioLR

StudioLR worked with Portsmouth City Council to rebrand the D-Day Museum, which was perceived as a niche military museum. The challenge was to reposition it to have wider appeal to families and casual visitors by focusing on personal stories.

The solution involved developing a new name, brand strategy, identity, and an integrated marketing campaign built on the juxtaposition of the epic operation and personal experiences. StudioLR's work included new signage and a campaign that won the Best Out of Home Grand Prix. The results included an 11% increase in visitor numbers and a 7.5% growth in Facebook page likes following the rebrand to The D-Day Story.

Portsmouth City Council