Case Study: National Trust for Scotland achieves stronger footfall and broader appeal with StudioLR

National Trust for Scotland boosts footfall 110% with StudioLR

StudioLR partnered with the National Trust for Scotland to provide strategic and creative marketing support across a wide range of projects. The challenge involved enhancing the appeal and commercial performance of various heritage sites, retail offerings, and hospitality services, from repositioning wedding venues to developing distinct site identities.

The solution consisted of a long-term collaborative partnership where StudioLR delivered strategic workshops, creative campaigns, and tailored brand experiences. This work included re-positioning campaigns, modern retail lookbooks, and specific site identity rollouts. Results were significant, including a 110% increase in footfall and a 28% rise in family visits at Inverewe, with the project winning a Marketing Society Gold Award for Brand Experience. StudioLR's work was highly praised by the National Trust for Scotland's leadership.

National Trust for Scotland